First and foremost, how your product or services differ from the existing brands is an important message to be conveyed in the marketplace. The sellers need to differentiate various parameters in order to identify their products or services from the rest. Then it creates a perception of your brand in the marketplace i.e. the way it is received, viewed and taken by the customers. Lastly, it gives a consistent look and feel which becomes associated with your brand. All three aspects are critical for developing a uniform, durable and powerful brand image.
The promotional activities and marketing campaigns of your products /services are initiated after you acquire brand identity for your business. A comprehensive solution for brand identity includes:
- Brand Name
- Website (Digital brand identity )
- Business card
- Letterhead / envelope
- Branded notebook & pen
- CD/DVD covers
- Branded mug, T-shirts
For medium businesses, comprehensive brand identity is a must to go for. The start-up businesses may not need branded accessories in the very beginning but having complete stationary designed is very important for the start-ups as well.
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