Many of us dream to become an entrepreneur but only some of us dare to take a plunge. Of all those who try to pursue their dreams, only a few make it to the top. Startups are always challenging to begin with but once you take up your venture passionately, every single day turns out to be a new adventure.
Brand identity is one of the most powerful tools for creating brand image. It plays a pivotal role in creating perception of the brand in the eyes of potential and existing buyers. Brand identity differentiates your products/services in the market place from your competitors. As a result, it develops an association in the mind of masses in addition to setting